We have a saying at Acumen: “assume goodness.” When you are dealing with people across the globe in a busy environment, it’s really easy to assume after you’ve called three times and not heard back that they don’t want to hear from you. Instead, consider that there may be a very good reason for their not calling. In your personal life, this principle is even more important. When we’re younger, we tend to think the world should revolve around us, and as you get older you realize that people deserve to benefit of the doubt.